Looking to share their discoveries, Broad Center for Stem Cell Research decided to regenerate something besides cells – their website! A virtual doorway into science, the center wanted to extend a warm welcome to those interested in stem cell research. Not only is their enthusiasm for their work contagious, it will lend to having the greatest impact in the future of medicine. As part of the website launch, information and transparency combine to tell the Broad Center’s journey of discovery one zebra fish at a time.